Deskripsi Pekerjaan
Are you a data-driven growth hacker with a passion for the gaming industry? We are seeking a highly analytical and creative Performance Marketing Manager to join our dynamic team in Jakarta Selatan. In this high-impact role, you will be the driving force behind our user acquisition strategy, managing large-scale ad budgets and executing bold experiments to scale our mobile gaming titles to global audiences.
As the Performance Marketing Manager, you will bridge the gap between creative storytelling and hard analytics. You will work closely with design and product teams to optimize our conversion funnels, refine targeting strategies, and achieve aggressive ROAS (Return on Ad Spend) targets. This is an incredible opportunity for a professional who thrives in a fast-paced environment where innovation and data-backed decisions define success.
Tanggung Jawab
- Develop, execute, and scale high-performance user acquisition campaigns across major mobile ad networks (Meta, Google UAC, TikTok, Unity, AppLovin).
- Analyze campaign performance metrics in real-time to optimize bidding strategies, targeting, and creative assets.
- Collaborate with creative teams to produce high-converting ad concepts, video creatives, and A/B test variations.
- Manage significant monthly marketing budgets with a focus on achieving target CPA and ROAS goals.
- Conduct deep-dive data analysis to identify growth opportunities, churn patterns, and player lifetime value (LTV) drivers.
- Stay ahead of mobile marketing trends, platform updates, and competitor strategies to maintain a market-leading position.
- Report on key performance indicators (KPIs) to stakeholders, providing actionable insights for future product roadmap decisions.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Data Science, or a related field.
- Minimum 3-5 years of experience in performance marketing, specifically within the mobile gaming or mobile app sector.
- Proven track record of managing substantial monthly ad spend and delivering measurable growth.
- Expertise in mobile attribution tools (e.g., AppsFlyer, Adjust, or Kochava) and MMP integration.
- Strong analytical mindset with proficiency in Excel, SQL, and data visualization tools (Tableau, Looker, or Power BI).
- Deep understanding of the mobile gaming ecosystem, including UA benchmarks and ad formats.
- Excellent communication skills with the ability to lead creative briefings and present data-driven strategies to leadership.