Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for growth? We are looking for a highly skilled Performance Marketing Specialist to join our team in Bali. In this role, you will be the engine behind our digital acquisition strategies, leveraging cutting-edge tools to drive traffic, increase conversion rates, and maximize ROI across diverse digital channels.
You will be responsible for planning, executing, and optimizing high-impact campaigns across Google Ads, Meta, and programmatic display networks. The ideal candidate combines creative problem-solving with analytical rigor, transforming complex data sets into actionable insights that scale our business operations effectively.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital marketing campaigns across paid search, social media, and display networks.
- Conduct deep-dive A/B testing on ad creatives, landing pages, and audience targeting to improve campaign performance.
- Monitor and optimize campaign budgets to ensure maximum return on ad spend (ROAS) and cost-per-acquisition (CPA) targets are met.
- Analyze weekly and monthly performance metrics to provide actionable reports and insights to stakeholders.
- Collaborate with creative teams to produce high-performing ad assets that resonate with our target personas.
- Stay ahead of industry trends, platform updates, and emerging digital marketing technologies to maintain a competitive advantage.
- Manage tracking, pixel implementation, and conversion attribution models across all marketing stacks.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2-3 years of proven experience managing performance marketing budgets.
- Expertise in Google Ads (Search, Display, YouTube) and Meta Ads Manager is mandatory.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar BI tools.
- Deep understanding of conversion rate optimization (CRO) principles and funnel analytics.
- Excellent communication skills with the ability to translate technical data into business strategy.
- Ability to work independently and thrive in a fast-paced environment while based in Bali.