Deskripsi Pekerjaan
Join PT Sumber Bintang Perkasa as a Performance Marketing Specialist and drive our digital growth initiatives! We're seeking a results-driven professional to architect, execute, and optimize data-driven marketing campaigns across multiple digital channels. This role is pivotal in maximizing ROI through strategic channel management, audience targeting, and conversion optimization. You'll collaborate with cross-functional teams to develop compelling narratives that resonate with our target market while continuously refining strategies based on performance analytics. If you're passionate about leveraging digital platforms to accelerate business growth and thrive in a dynamic, metric-focused environment, we encourage you to apply.
Tanggung Jawab
- Develop and implement comprehensive performance marketing strategies across paid search, social media, and display advertising
- Manage end-to-end campaign execution including budget allocation, creative development, and channel optimization
- Analyze campaign performance using analytics tools (Google Analytics, Facebook Insights) to derive actionable insights
- Conduct A/B testing on ad creatives, landing pages, and audience segments to maximize conversion rates
- Collaborate with design teams to ensure marketing assets align with brand guidelines and campaign objectives
- Generate detailed performance reports and present findings to stakeholders with strategic recommendations
- Stay current with digital marketing trends, platform updates, and competitive landscape
Kualifikasi
- Bachelor's degree in Marketing, Communications, Business, or related field
- Minimum 2 years of hands-on experience in performance marketing or digital advertising roles
- Proven expertise with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Ads)
- Strong analytical skills with ability to interpret complex data and make data-driven decisions
- Experience with marketing automation tools and CRM systems
- Excellent project management abilities with attention to detail and deadlines
- Portfolio demonstrating successful campaign results and ROI improvements