Deskripsi Pekerjaan
Are you a data-driven marketer looking to make a significant impact? PT Guna Prakasa Utama is seeking a talented Performance Marketing Specialist to join our dynamic team in Jakarta Selatan. In this role, you will be the engine behind our digital growth, responsible for crafting, executing, and optimizing high-impact campaigns that drive measurable results.
We are looking for a professional who thrives in a fast-paced environment and possesses a deep understanding of customer acquisition, conversion funnels, and ROI optimization. You will work on a variety of cutting-edge projects, benefiting from continuous learning opportunities and a culture that values agility and innovation. If you are passionate about digital performance and ready to scale brands, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end performance marketing campaigns across Google Ads, Meta Ads, and other relevant platforms.
- Conduct A/B testing on ad creatives, landing pages, and audience segments to maximize Conversion Rate (CVR).
- Analyze complex data sets to track KPIs, provide weekly performance reports, and derive actionable insights for continuous improvement.
- Optimize bidding strategies and budget allocation to ensure maximum ROI and efficient Customer Acquisition Cost (CAC).
- Collaborate with the creative team to produce high-performing ad assets tailored to specific marketing funnels.
- Stay up-to-date with the latest digital marketing trends, platform updates, and industry benchmarks to maintain a competitive edge.
- Manage tracking setups, including pixels, conversion APIs, and GTM configurations to ensure data accuracy.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 2 years of proven experience in managing performance marketing budgets.
- Strong proficiency in Google Analytics, Meta Business Suite, and Google Ads Manager.
- Analytical mindset with advanced Excel/Google Sheets skills for data modeling and reporting.
- Experience in managing lead generation or e-commerce campaigns is highly preferred.
- Excellent communication skills with the ability to translate technical metrics into strategic business outcomes.
- Ability to work independently in a contract-based environment while maintaining high standards of productivity.