Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for beauty and high-growth digital ecosystems? Glow FX Beauty is looking for a talented Performance Marketing Specialist to take our TikTok Ads strategy to the next level. In this role, you will be the engine behind our revenue acceleration, leveraging creative insights and precise audience targeting to dominate the beauty space on TikTok.
We are looking for someone who understands that performance marketing is a blend of scientific analysis and creative storytelling. You will manage end-to-end campaign lifecycles, optimize ROAS, and collaborate with our content team to ensure our ads are not just seen, but converted into loyal customers.
Tanggung Jawab
- Plan, execute, and scale TikTok Ads campaigns to achieve aggressive revenue and acquisition targets.
- Conduct deep-dive data analysis to optimize campaign performance, including A/B testing creatives and audience segments.
- Manage daily ad budgets to ensure maximum ROI and efficient CPA/CAC.
- Collaborate closely with the content creation team to identify trending hooks and winning ad formats.
- Monitor and report on key performance metrics, providing actionable insights to senior leadership.
- Stay ahead of TikTok algorithm updates and industry best practices in the beauty e-commerce sector.
- Execute retargeting strategies to improve customer retention and conversion rates.
Kualifikasi
- Minimum 2 years of proven experience in performance marketing, specifically with TikTok Ads Manager.
- Strong analytical mindset with proficiency in Excel/Google Sheets and data visualization tools.
- Deep understanding of the Indonesian beauty market and consumer behavior on social media.
- Experience in managing monthly budgets of at least IDR 50M+ with clear ROAS targets.
- Creative problem-solver with the ability to translate data into effective visual strategies.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Excellent communication skills, both in Indonesian and English.