Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for scaling digital growth? We are seeking a dynamic and analytical Performance Marketing Supervisor to join our team in Jakarta Utara. In this role, you will be the architect of our paid media strategy, responsible for conceptualizing, executing, and optimizing high-conversion campaigns across various digital channels. You will lead efforts to maximize ROI, drive business growth, and ensure every marketing dollar is spent effectively to achieve measurable results.
The ideal candidate is obsessed with metrics, thrives in a fast-paced environment, and possesses the strategic mindset to pivot tactics based on real-time performance data. You will work closely with creative and operational teams to bridge the gap between creative storytelling and hard data performance.
Tanggung Jawab
- Develop, implement, and manage comprehensive paid media strategies across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
- Monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to provide actionable insights and optimize spend.
- Lead A/B testing initiatives for ad creatives, landing pages, and audience segments to continuously improve conversion rates.
- Manage the performance marketing budget to ensure maximum efficiency and high-return business growth.
- Prepare detailed weekly and monthly performance reports for management, highlighting key successes and areas for optimization.
- Collaborate with the creative team to develop high-performing assets tailored to specific target audiences.
- Stay ahead of industry trends, platform algorithm changes, and emerging digital marketing tools to maintain a competitive advantage.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 3-4 years of hands-on experience in performance marketing, specifically managing paid acquisition channels.
- Proven track record of managing significant monthly advertising budgets with a focus on conversion and ROAS.
- Advanced proficiency in Google Analytics, Google Ads, Facebook Business Manager, and TikTok Ads Manager.
- Strong analytical skills with the ability to translate complex data into clear, strategic recommendations.
- Excellent communication and leadership skills, with the ability to mentor team members and manage stakeholder expectations.
- Strong command of written and spoken Indonesian and English.