Deskripsi Pekerjaan
Are you a creative strategist with a passion for building powerful brand identities? Nexgen is seeking a highly motivated and detail-oriented PIC Brand to join our dynamic marketing team in Cengkareng. As the primary point of contact for our brand presence, you will play a pivotal role in shaping how our audience perceives our company.
In this role, you will be responsible for executing brand strategies, ensuring visual and tonal consistency across all marketing channels, and analyzing market trends to maintain our competitive edge. We are looking for a brand champion who thrives in a collaborative environment and possesses the analytical skills to translate consumer insights into impactful brand communications.
Nexgen offers a fast-paced work environment where your creative ideas are valued, and your professional growth is prioritized. If you are a proactive communicator with a flair for storytelling and marketing excellence, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive brand identity strategies to align with Nexgen's long-term business goals.
- Act as the primary brand guardian, ensuring consistent messaging, tone, and visual identity across all digital and offline platforms.
- Collaborate with the creative and marketing teams to produce high-quality marketing materials and campaign content.
- Monitor and analyze brand performance metrics and market trends to identify growth opportunities.
- Manage end-to-end brand projects, including budget allocation, vendor coordination, and timeline management.
- Conduct competitor analysis to identify gaps in the market and propose innovative positioning strategies.
- Facilitate internal communication regarding brand updates and new company initiatives.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 2 years of experience in brand management, marketing communications, or a similar role.
- Strong understanding of brand positioning, customer segmentation, and market research methodologies.
- Exceptional verbal and written communication skills in both Indonesian and English.
- Proficiency in digital marketing tools and performance analytics platforms.
- Ability to work independently while thriving in a collaborative, cross-functional team environment.
- Proven ability to manage multiple projects simultaneously under tight deadlines.
- Creative mindset with a keen eye for design aesthetics and brand storytelling.