Deskripsi Pekerjaan
Are you a creative storyteller with a passion for beauty and digital engagement? Unilever is looking for a dedicated Pond’s Content Specialist to join our vibrant team in Tangerang. In this pivotal role, you will take the lead in developing engaging Pond’s social content that authentically connects with our target audience. You will be responsible for delivering a consistent stream of content that prioritizes Volume, Variety, and Velocity, ensuring our brand remains a leader in the beauty sector.
You will translate our brand vision into compelling narratives, ensuring every piece of content adds value to the consumer experience. You will work closely with the marketing team to brainstorm innovative ideas, manage content calendars, and execute campaigns that drive engagement and brand loyalty. If you have a knack for spotting trends and a desire to shape the future of beauty content, we want to hear from you.
Tanggung Jawab
- Lead the end-to-end creation of engaging social media content for the Pond’s brand.
- Develop creative concepts and compelling copy that resonate with the target demographic and align with brand voice.
- Manage content calendars to ensure timely delivery of high-quality assets and maintain a consistent posting schedule.
- Collaborate with cross-functional teams, including designers, photographers, and marketing strategists, to bring ideas to life.
- Monitor social media trends and competitor activities to optimize content strategy and stay ahead of the curve.
- Analyze performance metrics and engagement data to refine strategies and maximize reach.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Design, or a related field.
- Minimum of 2-3 years of proven experience in content creation, copywriting, or social media management.
- Strong portfolio showcasing successful social media campaigns and creative projects.
- Excellent writing and editing skills with a keen eye for visual aesthetics and detail.
- Proficiency in using content management systems and design tools (e.g., Canva, Adobe Creative Suite).
- Deep understanding of the beauty industry and consumer behavior in the digital space.