Deskripsi Pekerjaan
Join JT International as a Portfolio & Activation Manager and drive transformative brand strategies that captivate markets. In this pivotal role, you'll architect and execute comprehensive portfolio strategies to elevate brand presence, shape consumer perception, and ensure cohesive messaging across all product SKUs. You'll collaborate with cross-functional teams to align brand initiatives with business objectives, conduct market analysis to identify growth opportunities, and oversee end-to-end campaign activations that maximize market impact. Your strategic vision will directly influence brand equity, customer engagement, and competitive positioning in the dynamic Indonesian market.
This role demands a strategic thinker with hands-on experience in brand management and activation. You'll develop go-to-market strategies, monitor brand performance metrics, and optimize marketing spend for maximum ROI. If you're passionate about building iconic brands and thrive in fast-paced environments, JT International offers an exceptional platform to shape our portfolio's future.
Tanggung Jawab
- Develop and implement comprehensive portfolio strategies to strengthen brand presence and perception
- Ensure consistent messaging alignment across all product SKUs and touchpoints
- Collaborate with marketing, sales, and product teams to synchronize brand initiatives
- Conduct market research and competitive analysis to identify portfolio opportunities
- Oversee end-to-end activation campaigns to maximize brand visibility and engagement
- Monitor KPIs and brand performance metrics to optimize strategies
- Lead cross-functional projects for portfolio innovation and market expansion
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred)
- Minimum 5 years of experience in brand management, portfolio strategy, or marketing activation
- Proven track record of developing and executing successful brand strategies
- Strong analytical skills with ability to interpret market data and trends
- Excellent communication, leadership, and cross-functional collaboration abilities
- Proficiency in marketing tools, CRM systems, and campaign management platforms
- Fluency in Bahasa Indonesia and English (written and verbal)