Deskripsi Pekerjaan
PT Indoboga Makmur Pratama is seeking a dynamic and strategic Product Executive to join our growing team. We are looking for a passionate professional to lead the development of innovative products and brands. In this role, you will be responsible for the entire product lifecycle, from initial market research and concept development to the successful preparation of market launch and execution.
As a Product Executive, you will work closely with cross-functional teams to ensure that every product meets market demands and aligns with our brand vision. You will have the opportunity to drive brand growth and create high-impact marketing materials that resonate with our target audience. Join us in an environment where your strategic input directly contributes to our business success and market expansion.
Tanggung Jawab
- Lead the end-to-end product development process, from concept ideation to final market launch.
- Conduct comprehensive market research and competitive analysis to identify trends and growth opportunities.
- Collaborate with marketing, sales, and production teams to ensure product readiness and alignment.
- Develop and execute strategic product launch plans and supporting marketing collateral.
- Monitor product performance metrics and gather user feedback for continuous improvement.
- Manage the product roadmap, ensuring timely delivery of key milestones.
- Coordinate with external vendors and agencies for promotional materials and brand support.
Kualifikasi
- Minimum Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in product management, brand development, or marketing roles.
- Strong analytical skills with the ability to interpret market data and consumer behavior.
- Excellent verbal and written communication skills in Indonesian.
- Proficient in using digital tools, project management software, and social media platforms.
- Creative mindset with a keen attention to detail and a problem-solving attitude.
- Ability to work in a fast-paced environment and manage multiple priorities effectively.