Deskripsi Pekerjaan
We are seeking a dynamic and results-driven Product Manager (Ethical) to join Novell Pharmaceutical Laboratories. In this key strategic role, you will be responsible for managing a portfolio of ethical pharmaceutical products, driving brand growth, and executing comprehensive marketing plans to achieve sales objectives. You will work closely with medical representatives, key opinion leaders (KOLs), and cross-functional teams to ensure our products effectively reach healthcare professionals and patients.
The ideal candidate possesses a deep understanding of the pharmaceutical landscape in Indonesia, strong analytical skills, and a proven track record in brand management. As the Product Manager, you will take full ownership of the brand strategy, from market research and lifecycle management to promotional campaign execution and budget management. You will be the central driver of growth for your assigned molecules, ensuring they maintain a strong competitive position in the market. Collaboration with the medical, regulatory, and sales divisions is crucial to navigate the complex ethical pharmaceutical environment. You will also be responsible for training the sales force on product knowledge and key marketing messages, ensuring alignment between the marketing strategy and field execution.
If you are passionate about making a difference in the healthcare sector and leading high-impact marketing initiatives, Novell Pharmaceutical Laboratories offers a stimulating environment where you can develop your career. We encourage ambitious professionals with a 'can-do' attitude and a strong ethical compass to apply and grow with us.
Tanggung Jawab
- Develop and execute comprehensive marketing plans and promotional programs for assigned ethical product brands to achieve revenue and market share targets.
- Analyze market trends, competitor activities, and customer insights to identify opportunities and threats, adjusting strategies accordingly.
- Manage the full product lifecycle, including new product launches, line extensions, and portfolio rationalization.
- Collaborate with the sales team to design effective sales collaterals, training materials, and promotional campaigns.
- Build and maintain strong relationships with Key Opinion Leaders (KOLs), medical associations, and healthcare professionals.
- Monitor and manage marketing budgets, ensuring optimal allocation of resources for maximum ROI.
- Ensure all marketing activities comply with industry regulations (e.g., PAFI, IPMG, BPOM standards) and company policies.
- Conduct regular business reviews and prepare detailed reports on brand performance, market dynamics, and sales forecasts.
Kualifikasi
- Bachelor's degree (S1) in Pharmacy, Medicine, Marketing, or a related field. An advanced degree (S2) is highly preferred.
- Minimum 3-5 years of experience as a Product Manager or Brand Manager within the pharmaceutical industry, specifically managing ethical (prescription) products.
- Strong knowledge of the Indonesian healthcare system, pharmaceutical regulations, and market dynamics.
- Proven track record of developing and executing successful marketing strategies that drive sales growth and market share.
- Excellent communication, presentation, and negotiation skills in both English and Bahasa Indonesia.
- Strong analytical skills with the ability to interpret complex data and make strategic business decisions.
- Experience managing P&L and marketing budgets effectively.
- Willingness to be based in Jakarta Barat and travel domestically as required.