Deskripsi Pekerjaan
Are you a strategic thinker with a passion for real estate and brand growth? Lippo Karawaci is seeking a dynamic Product Marketing Officer to join our team in Karawang Barat. In this pivotal role, you will be at the forefront of shaping our product strategy, translating market insights into high-impact campaigns, and driving the successful launch of premier real estate developments.
As a key member of our marketing department, you will collaborate with cross-functional teams to identify market opportunities, refine our value propositions, and ensure our products resonate with target demographics. You will leverage data-driven strategies to optimize marketing performance and maintain our position as a leader in the Indonesian real estate sector.
Tanggung Jawab
- Conduct in-depth market research and competitive analysis to identify growth opportunities in the property sector.
- Develop and execute comprehensive go-to-market strategies for new residential and commercial product launches.
- Collaborate with the creative and digital teams to design and implement multi-channel marketing campaigns.
- Monitor product performance metrics and customer feedback to iterate on marketing messaging and tactics.
- Coordinate with sales teams to provide effective marketing collateral and training to support lead conversion.
- Manage end-to-end event planning for property expos, site viewings, and project launches.
- Analyze marketing budget allocation to ensure maximum ROI across all digital and traditional platforms.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 2-3 years of experience in product marketing, preferably within the real estate, property development, or retail sectors.
- Strong understanding of market segmentation, brand positioning, and consumer behavior.
- Proficiency in digital marketing tools, social media analytics, and CRM software.
- Excellent communication and presentation skills in both English and Indonesian.
- Ability to work under pressure and manage multiple projects simultaneously in a fast-paced environment.
- Creative mindset with an analytical approach to problem-solving.