Deskripsi Pekerjaan
Are you a creative strategist with a passion for bringing innovative products to market? Indobara Bahana is seeking a dynamic Product Marketing Specialist to join our growing team in Jakarta Pusat. In this role, you will play a pivotal part in shaping how our customers perceive our brand and interact with our product portfolio.
As our Product Marketing Specialist, you will bridge the gap between product development and market demand. You will be responsible for conducting market research, crafting compelling product narratives, and managing the end-to-end lifecycle of marketing initiatives. If you are a data-driven storyteller who thrives in a fast-paced environment and enjoys collaborating with cross-functional teams, we want to hear from you.
You will have the opportunity to influence our go-to-market strategy, drive product adoption, and directly contribute to the company's growth in the competitive Indonesian market.
Tanggung Jawab
- Develop and execute comprehensive go-to-market strategies for new and existing product lines.
- Conduct thorough market research and competitor analysis to identify growth opportunities.
- Collaborate with the product development team to align product roadmaps with market needs.
- Create engaging product presentations, brochures, and sales enablement materials for the sales team.
- Manage the product launch calendar and ensure seamless coordination across all departments.
- Monitor and analyze campaign performance metrics to refine marketing tactics and drive ROI.
- Provide regular insights on market trends and customer feedback to key stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communication, or a related field.
- Minimum 2 years of proven experience in product marketing, brand management, or a similar role.
- Strong understanding of the Indonesian market landscape and consumer behavior.
- Excellent communication and presentation skills, with the ability to simplify complex technical concepts.
- Proficiency in marketing analytics tools and project management software.
- Creative problem-solver with a strategic mindset and attention to detail.
- Ability to work collaboratively in a cross-functional environment.
- Fluent in Bahasa Indonesia and English (written and spoken).