Deskripsi Pekerjaan
Are you a high-energy marketing strategist who thrives at the intersection of B2B growth and experiential marketing? Our company is seeking a Product & Offline Marketing Lead to anchor our demand generation efforts in Jakarta. In this role, you will be the driving force behind our offline ecosystem, orchestrating impactful events, nurturing strategic communities, and executing B2B product marketing initiatives.
We are looking for a hybrid-minded marketer who balances 60% lifestyle-driven engagement with 40% rigorous B2B tactical execution. You aren't just a desk strategist; you are a 'field-first' leader who understands that real growth happens where the brand meets the community. If you are data-driven, comfortable navigating high-stakes partnerships, and possess a knack for translating complex B2B solutions into compelling offline narratives, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive offline marketing strategies, including large-scale events and community-building programs.
- Lead B2B product marketing campaigns to drive adoption and market penetration for our integration solutions.
- Build and maintain high-value strategic partnerships that enhance brand visibility and lead generation pipelines.
- Analyze campaign performance data to optimize ROI and conversion rates across all offline channels.
- Collaborate with cross-functional teams (Product, Sales, and Growth) to align offline initiatives with overall business KPIs.
- Manage end-to-end event logistics, from conceptualization and budgeting to on-ground execution and post-event analysis.
- Monitor market trends and competitor activities in the Jakarta region to pivot strategies proactively.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 5+ years of experience in offline marketing, event management, or product marketing (B2B focus preferred).
- Proven track record of managing community-driven marketing initiatives with measurable growth outcomes.
- Strong analytical mindset; ability to translate complex data into actionable marketing strategies.
- Excellent interpersonal and negotiation skills for high-level partnership management.
- Resilient, field-oriented, and comfortable working in a fast-paced, high-pressure environment.
- Fluency in Indonesian and English with excellent communication and presentation capabilities.