Deskripsi Pekerjaan
Join Jayanata's dynamic team as a Public Relation & Marketing Creative, where your strategic vision will shape our brand's narrative in the competitive Jakarta market. This role offers the opportunity to develop and execute innovative PR and marketing campaigns that drive brand awareness, engagement, and measurable business results. You'll leverage data-driven insights to optimize campaigns while maintaining a finger on the pulse of industry trends and media landscapes. If you're passionate about crafting compelling stories that resonate with diverse audiences and thrive in a fast-paced environment, this position will empower you to make a significant impact through creative excellence and strategic execution.
Tanggung Jawab
- Develop and implement comprehensive PR and marketing strategies aligned with business objectives
- Design and execute multi-channel campaigns across digital, traditional, and social media platforms
- Analyze campaign performance metrics to derive actionable insights and ROI optimization
- Monitor media coverage, press mentions, and public sentiment to maintain brand reputation
- Collaborate with cross-functional teams to ensure cohesive campaign execution and messaging
- Create compelling content including press releases, social media assets, and marketing materials
- Build and maintain relationships with media outlets, influencers, and key stakeholders
Kualifikasi
- Bachelor's degree in Marketing, Communications, Public Relations, or related field
- Minimum 3 years of experience in PR, marketing, or creative campaign roles
- Proven track record of developing successful marketing campaigns with measurable results
- Strong analytical skills with proficiency in campaign analytics tools (Google Analytics, SEMrush)
- Excellent written and verbal communication skills in both English and Bahasa Indonesia
- Creative portfolio demonstrating campaign execution and content creation abilities
- Deep understanding of Indonesian media landscape and cultural nuances
- Ability to manage multiple projects simultaneously under tight deadlines