Deskripsi Pekerjaan
Jaya Fajar Lestari is seeking a dynamic and highly creative Public Relations & Marketing Creative to join our expanding team in Jakarta Utara. In this role, you will be the driving force behind the brand presence of world-class beauty labels such as BABOR and LAZARTIGUE. We are looking for an individual who thrives on building professional connections, understands the nuances of the premium beauty industry, and can execute impactful marketing campaigns that resonate with a sophisticated audience.
As a key member of our marketing department, you will bridge the gap between our premium skincare and haircare products and our target consumers through strategic storytelling and influencer partnerships. Your primary focus will be on end-to-end KOL (Key Opinion Leader) managementāfrom identifying the right voices to represent our brands to negotiating terms and monitoring high-quality output. Your expertise in affiliate marketing will help us expand our reach and solidify our market position in the competitive luxury beauty sector. This role requires a unique blend of creative vision and analytical thinking to ensure every campaign delivers measurable results and high ROI.
If you have a deep passion for skincare, professional hair care, and the latest digital marketing trends, this is the perfect opportunity to grow your career with a leader in the industry. We value proactive thinkers who are ready to provide expert product recommendations and represent Jaya Fajar Lestari with professionalism and flair. Join us to help shape the future of luxury beauty marketing in Indonesia and take our brands to new heights.
Tanggung Jawab
- Identify, recruit, and manage relationships with high-tier KOLs and Affiliates that align with brand values.
- Lead negotiation processes and manage contracts with influencers, talent agencies, and marketing partners.
- Develop comprehensive creative campaign briefs and strictly monitor posting schedules and content quality.
- Provide expert product recommendations for BABOR & LAZARTIGUE to partners to ensure accurate brand representation.
- Collaborate with the internal creative team to produce engaging promotional materials and social media content.
- Track, analyze, and report on the performance of all PR initiatives and affiliate marketing campaigns.
- Monitor competitor activity and stay ahead of the latest trends in the beauty, skincare, and PR landscape.
Kualifikasi
- Bachelorās degree in Public Relations, Communications, Marketing, or a related field.
- Proven experience (at least 1-2 years) in PR, Influencer Marketing, or Digital Marketing, preferably in the beauty sector.
- Strong network of contacts within the Indonesian influencer, blogger, and media community.
- Excellent communication and interpersonal skills with a natural flair for negotiation and persuasion.
- Deep passion for and knowledge of premium skincare (BABOR) and hair care (LAZARTIGUE) products.
- Ability to work independently and manage multiple projects simultaneously under tight deadlines.
- Proficiency in analyzing marketing data, engagement metrics, and campaign ROI.
- Fluent in both written and spoken Indonesian and English for professional communication.