Deskripsi Pekerjaan
Are you a PR professional with a passion for influencer marketing and brand storytelling? Kanmo Group is seeking a dynamic Public Relations KOL Management Executive to join our team in Jakarta. In this role, you will be the bridge between our brands and the digital creators who influence our target audience. You will be responsible for building lasting relationships with key opinion leaders (KOLs), managing end-to-end influencer campaigns, and ensuring our brand presence is amplified across all digital touchpoints.
We are looking for a creative, data-driven communicator who understands the nuances of the Indonesian influencer landscape. If you are organized, results-oriented, and thrive in a fast-paced retail environment, we want to hear from you. You will play a crucial role in shaping our media strategy and driving engagement through authentic partnerships.
Tanggung Jawab
- Identify, recruit, and manage relationships with top-tier and micro-influencers across multiple brand portfolios.
- Execute end-to-end KOL campaigns, from briefing and content approval to payment processing and performance analysis.
- Monitor, track, and report on campaign coverage, media mentions, and ROI across all digital platforms.
- Support media relations activities, including maintaining accurate media lists and coordinating press releases.
- Develop creative campaign briefs that align with overarching brand marketing objectives.
- Conduct competitor analysis to stay ahead of market trends in PR and digital influence.
- Coordinate with internal teams and external agencies to ensure seamless execution of brand events and product launches.
Kualifikasi
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field.
- Minimum 1-3 years of experience in Public Relations, Influencer Marketing, or Agency-side KOL management.
- Deep understanding of the Indonesian social media landscape (Instagram, TikTok, YouTube).
- Strong networking skills with an existing database of influencers/KOLs is a significant advantage.
- Proficiency in media monitoring tools and Microsoft Office Suite (Excel, PowerPoint).
- Excellent verbal and written communication skills in both Bahasa Indonesia and English.
- Ability to multitask, meet tight deadlines, and work effectively in a high-pressure retail environment.