Deskripsi Pekerjaan
Join Kreasi Kopi Jaya as our Restaurant Marketing Specialist and drive brand growth in Jakarta's competitive F&B landscape! We're seeking a results-driven marketer with a passion for hospitality and a proven ability to execute innovative campaigns. This role requires a proactive individual who thrives in fast-paced environments and can transform creative concepts into measurable business outcomes. You'll develop comprehensive marketing strategies across digital and traditional channels, manage brand perception, and analyze market trends to identify growth opportunities. If you possess strong branding instincts and a relentless focus on achieving targets, we invite you to become the architect of our restaurant's success story.
Tanggung Jawab
- Develop and execute integrated marketing campaigns to increase brand awareness and drive customer foot traffic
- Manage social media platforms, content creation, and digital advertising initiatives
- Analyze market trends and competitor activities to identify strategic opportunities
- Collaborate with cross-functional teams to ensure consistent brand messaging
- Monitor campaign performance metrics and optimize strategies based on data insights
- Coordinate promotional events and community engagement activities
- Manage marketing budget allocation and ROI reporting
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 2 years of marketing experience in F&B or hospitality industry
- Proven track record of achieving sales and engagement targets
- Strong analytical skills with experience in market research and data interpretation
- Excellent written and verbal communication abilities in Bahasa Indonesia
- Creative thinker with exceptional branding and visual communication sense
- Ability to manage multiple projects under tight deadlines