Deskripsi Pekerjaan
Lakon Indonesia is seeking a visionary and results-driven Retail Marketing Manager to spearhead our overseas marketing initiatives. In this pivotal role, you will be responsible for crafting and executing innovative strategies that elevate our brand presence in international markets and drive sustainable revenue growth. As the lead strategist, you will bridge the gap between our premium product offerings and global consumer trends, ensuring our retail footprint remains competitive and impactful.
The ideal candidate is a strategic thinker with a deep understanding of omnichannel retail marketing, international consumer behavior, and data-driven performance metrics. You will lead cross-functional teams to conceptualize high-impact campaigns, optimize customer acquisition funnels, and strengthen brand loyalty on a global scale. If you are passionate about retail innovation and eager to shape the international success of an Indonesian powerhouse, we invite you to join our dynamic team.
Tanggung Jawab
- Develop and execute comprehensive overseas marketing strategies to expand market share and increase revenue.
- Lead the planning and implementation of high-impact retail campaigns across digital and physical touchpoints.
- Analyze international market trends, competitor activities, and consumer insights to identify growth opportunities.
- Collaborate with local and overseas stakeholders to ensure consistent brand messaging and positioning.
- Manage marketing budgets, performance tracking, and ROI analysis for all international initiatives.
- Oversee the launch of new products in foreign markets, coordinating with PR, sales, and operations teams.
- Develop robust reporting mechanisms to monitor campaign success and adjust tactics in real-time.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, International Business, or a related field.
- Minimum 5+ years of experience in retail marketing, with a proven track record in international market expansion.
- Strong understanding of global e-commerce, retail logistics, and consumer behavior.
- Exceptional project management skills with the ability to lead cross-functional teams.
- Data-driven mindset with proficiency in marketing analytics tools and CRM systems.
- Excellent communication and presentation skills in English and Indonesian.
- Ability to travel internationally as required by business needs.