Deskripsi Pekerjaan
Are you a visionary marketing strategist looking to make a significant impact at the intersection of retail and brand growth? Lakon Indonesia is seeking a high-performing Retail Marketing Manager to join our dynamic team in Tangerang. In this role, you will be the driving force behind our overseas marketing strategies and retail initiatives, designed to elevate our brand presence and maximize revenue streams.
As our Retail Marketing Manager, you will lead the charge in developing comprehensive marketing roadmaps that align with our long-term business objectives. You will analyze market trends, consumer behavior, and competitive landscapes to craft campaigns that resonate with our target audiences globally. We are looking for a strategic thinker who is not afraid to innovate and who can translate complex market data into actionable retail growth strategies.
This position requires a blend of creative intuition and analytical prowess. You will collaborate closely with cross-functional teams to ensure seamless execution of marketing programs, optimize our retail footprint, and ensure that our brand identity is maintained across all international channels.
Tanggung Jawab
- Develop and execute comprehensive overseas marketing strategies to drive brand visibility and revenue growth.
- Identify and analyze key international market trends to capture new retail opportunities.
- Collaborate with local and overseas teams to implement cohesive multi-channel marketing campaigns.
- Monitor, analyze, and report on campaign performance metrics to optimize marketing ROI.
- Manage the end-to-end lifecycle of retail initiatives, from planning to post-campaign evaluation.
- Build and maintain strong relationships with internal stakeholders and external distribution partners.
- Oversee the allocation of marketing budgets to ensure maximum efficiency and impact.
- Stay ahead of retail industry innovations to keep the company at the competitive forefront.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Minimum 5 years of proven experience in retail marketing, ideally within a regional or international context.
- Strong understanding of overseas market dynamics and cross-border consumer behavior.
- Excellent analytical skills with proficiency in data visualization and reporting tools.
- Proven ability to manage multiple high-stakes projects simultaneously under tight deadlines.
- Exceptional communication and leadership skills, capable of influencing stakeholders at all levels.
- Fluency in Indonesian and English (proficiency in other languages is a plus).
- Strong creative problem-solving abilities and a data-driven mindset.