Deskripsi Pekerjaan
Join Coco Group Bali's dynamic retail team as a Retail Marketing Specialist! We're seeking a creative strategist to develop innovative marketing initiatives that drive brand growth and customer engagement in Bali's vibrant retail landscape. This role offers competitive compensation, performance-based bonuses, and exceptional career development opportunities within a forward-thinking organization. Immerse yourself in Bali's unique culture while building impactful marketing campaigns that resonate with diverse consumer segments. Enjoy a supportive environment that values creativity, collaboration, and measurable results.
Tanggung Jawab
- Develop and execute comprehensive retail marketing strategies aligned with brand objectives
- Conduct market research to identify consumer trends and competitive landscape
- Design and optimize multi-channel marketing campaigns (digital, in-store, events)
- Collaborate with sales teams to ensure cohesive brand messaging and promotions
- Analyze campaign performance metrics and prepare actionable reports
- Manage marketing budgets and ensure cost-effective resource allocation
- Oversee visual merchandising and promotional material creation
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field
- Minimum 2 years experience in retail marketing or consumer goods
- Strong analytical skills with proficiency in marketing analytics tools
- Excellent communication and stakeholder management abilities
- Creativity in campaign development and problem-solving
- Proficiency in digital marketing platforms (social media, SEO, email)
- Ability to thrive in fast-paced retail environments