Deskripsi Pekerjaan
Are you a creative visionary with a passion for driving sales through digital innovation? PT Awan Kencana Digital is looking for a dynamic Sales & Digital Marketing Strategist to join our growing team in Surabaya. In this pivotal role, you will be the bridge between our brand and our target audience, leveraging short-form video content and strategic social media campaigns to drive engagement and revenue.
You will be responsible for crafting compelling narratives that resonate with potential customers, ensuring that our digital presence not only reaches a wide audience but also influences them to take action. If you are data-driven, creatively minded, and eager to master the art of digital conversion, we want to hear from you.
Tanggung Jawab
- Develop and execute integrated sales and digital marketing strategies to increase brand awareness and lead generation.
- Produce high-impact, short-form video content tailored for platforms like TikTok, Instagram Reels, and YouTube Shorts.
- Manage end-to-end social media campaigns, from ideation and content creation to performance analysis and optimization.
- Analyze customer behavioral data to refine targeting strategies and improve conversion rates across all digital funnels.
- Collaborate with the sales team to ensure digital marketing efforts directly support revenue growth goals.
- Monitor industry trends and emerging platform features to keep our digital strategy ahead of the competition.
- Track, report, and present key performance metrics (KPIs) to leadership on a regular basis.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum 2 years of experience in digital marketing, social media management, or content creation.
- Proven track record of building and managing successful social media accounts with a focus on video content.
- Deep understanding of short-form video algorithms and engagement techniques.
- Strong analytical skills with the ability to interpret data and translate it into actionable marketing strategies.
- Exceptional storytelling and copywriting skills with a creative flair.
- Proficiency in digital marketing tools, analytics platforms, and video editing software (CapCut, Premiere Rush, or similar).
- Excellent interpersonal and communication skills in both Indonesian and English.