Deskripsi Pekerjaan
Are you an ambitious, results-driven Sales & Marketing professional with a profound understanding of the fast-moving consumer goods (FMCG) industry? Anverson Drinkware, a dynamic and innovative leader in the beverage sector, is actively seeking an experienced Sales & Marketing Manager to spearhead our ambitious growth initiatives based in Melaka. This pivotal role demands a strategic thinker with a proven track record of expanding market share, enhancing brand visibility, and optimizing multi-channel sales approaches within the FMCG landscape, specifically within the drinkware segment.
As our Sales & Marketing Manager, you will be instrumental in developing and executing comprehensive sales and marketing strategies that not only drive significant revenue growth but also effectively expand our retail footprint across diverse channels. Your expertise will be crucial in identifying new market opportunities, cultivating strong relationships with key distributors and retailers, and negotiating favorable terms to maximize sales performance. You will be responsible for conceptualizing and launching impactful brand campaigns that resonate with our target audience, foster strong customer engagement, and ultimately strengthen Anverson Drinkware’s brand presence in Malaysia. This role requires a hands-on approach to managing both online and offline sales channels, analyzing market trends, and adapting strategies to maintain a competitive edge.
This position offers an exciting opportunity to shape the future of our brand, influence consumer behavior, and directly contribute to our national expansion efforts. If you are a proactive leader who thrives in a fast-paced environment, possesses excellent communication and negotiation skills, and is ready to make a substantial impact on a growing brand in Malaysia, we invite you to join our dedicated team and drive Anverson Drinkware’s continued success.
Tanggung Jawab
- Develop and implement strategic sales and marketing plans to achieve company objectives and expand market share within the FMCG drinkware sector.
- Drive sales growth across all channels, including traditional retail, modern trade, and e-commerce platforms.
- Lead the development and execution of engaging brand campaigns, promotional activities, and product launches to enhance brand awareness and customer loyalty.
- Identify and pursue new business opportunities, including market expansion and new product introductions.
- Manage and optimize online and offline sales channels, ensuring consistent brand messaging and customer experience.
- Analyze market trends, competitor activities, and consumer insights to inform strategic decision-making.
- Build and maintain strong relationships with key retailers, distributors, and partners.
- Monitor sales performance, prepare reports, and forecast future sales, making adjustments as needed to meet targets.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 5-7 years of progressive experience in Sales & Marketing within the FMCG industry, preferably with exposure to beverages or drinkware.
- Proven track record of achieving sales targets and driving market share growth.
- Strong understanding of both traditional and digital marketing strategies and tools.
- Excellent communication, negotiation, and interpersonal skills.
- Ability to analyze data, interpret market trends, and make data-driven decisions.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
- Ability to work independently and as part of a team in a fast-paced environment.