Deskripsi Pekerjaan
Are you a data-driven digital marketer with a passion for search visibility and growth? Espresso Italia is seeking a motivated SEO & SEM Specialist to join our dynamic team in Jakarta Pusat. In this role, you will be the primary driver of our organic and paid search strategies, ensuring our brand maintains a top-tier digital presence.
You will be responsible for end-to-end management of our search performanceāfrom technical SEO audits and daily content optimization to orchestrating effective Google Ads campaigns. We are looking for someone who stays ahead of search engine algorithm updates and is adept at translating data analytics into actionable marketing strategies to increase traffic, drive conversions, and maximize ROI.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies, including keyword research, link building, and technical site audits.
- Manage end-to-end SEM campaigns on Google Ads to ensure high-quality leads and optimal cost-per-acquisition.
- Perform daily website content updates and optimization to ensure freshness and relevance for search crawlers.
- Monitor, track, and report on website performance metrics using Google Analytics and Google Search Console.
- Collaborate with the creative team to align content strategy with SEO best practices and user intent.
- Conduct regular competitive analysis to identify new growth opportunities and market trends.
- Implement on-page and off-page optimization tactics to improve domain authority and search rankings.
Kualifikasi
- Proven experience in SEO and SEM (at least 1-2 years).
- Strong understanding of search engine algorithms, ranking factors, and digital marketing trends.
- Hands-on experience with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
- Proficiency in managing Google Ads campaigns with a focus on conversion rate optimization.
- Basic knowledge of HTML/CSS for on-page technical optimization.
- Strong analytical mindset with the ability to interpret data and provide actionable recommendations.
- Excellent attention to detail, specifically in content management and keyword targeting.
- Bachelorās degree in Marketing, Communications, Business, or a related field.