Deskripsi Pekerjaan
Are you a seasoned marketing professional with a passion for driving measurable growth? PT. Marui Solusindo Atamdja is looking for a strategic and creative Senior Advertiser to join our team in Bogor. In this pivotal role, you will be responsible for conceptualizing, executing, and optimizing high-impact advertising campaigns that elevate our brand presence and drive conversion.
The ideal candidate is data-driven, comfortable managing multi-channel ad spends, and deeply familiar with the digital landscape in Indonesia. You will have the opportunity to define our advertising roadmap, test new acquisition channels, and contribute to the overall marketing strategy in a collaborative, fast-paced environment that prioritizes career development and internal advancement.
Tanggung Jawab
- Develop and execute comprehensive multi-channel advertising strategies across social media, search, and display networks.
- Manage and optimize advertising budgets to maximize ROI and achieve key performance indicators (KPIs).
- Conduct deep-dive analysis of campaign performance data to provide actionable insights and improve conversion rates.
- Collaborate with the creative team to develop compelling ad copies, visuals, and video assets that resonate with our target audience.
- Perform A/B testing on ad creatives, landing pages, and audience segments to identify high-performing variations.
- Monitor market trends and competitor activities to ensure our brand remains at the forefront of the industry.
- Report performance metrics to senior management, providing strategic recommendations for future growth.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of experience in digital advertising, media buying, or performance marketing.
- Proven track record of managing significant advertising budgets and delivering measurable business results.
- Expertise in platform-specific tools such as Meta Ads Manager, Google Ads, TikTok Ads, and programmatic display.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar data visualization tools.
- Excellent communication and collaboration skills to work effectively across cross-functional teams.
- Deep understanding of the Indonesian digital market and consumer behavior.
- Ability to adapt to changing platform algorithms and stay updated on the latest digital marketing trends.