Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for high-performing paid media campaigns? PT. Marui Solusindo Atamdja is seeking a results-oriented Senior Advertiser to join our dynamic marketing team in Bogor. In this pivotal role, you will be the architect of our paid media strategy, responsible for scaling growth, optimizing acquisition costs, and driving brand visibility across diverse digital platforms.
We are looking for a strategic thinker who can bridge the gap between creative storytelling and analytical precision. If you have a proven track record of managing complex ad budgets and a deep understanding of the digital advertising ecosystem, we want to hear from you. You will play a key role in shaping our market presence, mentoring team members, and pushing the boundaries of what our digital marketing efforts can achieve.
Tanggung Jawab
- Develop and execute end-to-end paid media strategies across Google Ads, Meta Ads, TikTok Ads, and other relevant platforms.
- Manage and optimize multi-channel advertising budgets to ensure maximum ROI and efficient CAC.
- Conduct deep-dive A/B testing on ad creatives, landing pages, and audience targeting to continuously improve campaign performance.
- Collaborate with the creative team to produce high-impact, conversion-focused ad assets.
- Analyze performance data using tracking tools to generate actionable insights and weekly performance reports for stakeholders.
- Monitor industry trends, competitor activities, and platform updates to keep our strategies ahead of the curve.
- Manage bidding strategies and audience segmentation to maximize reach and engagement.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Minimum of 2-3 years of hands-on experience in paid media management (Performance Marketing/Advertising).
- In-depth knowledge of Google Ads (Search, Display, YouTube) and Meta Business Suite.
- Strong analytical skills with proficiency in Google Analytics, Looker Studio, or similar data visualization tools.
- Proven ability to manage significant advertising budgets with a clear focus on performance KPIs.
- Exceptional problem-solving skills and a proactive approach to testing and learning.
- Excellent communication skills with the ability to articulate complex data insights to non-technical team members.