Deskripsi Pekerjaan
Are you a passionate storyteller with a deep curiosity for consumer behavior? NielsenIQ is looking for a Senior Analyst/Manager, Qualitative Consumer Insights to join our dynamic team in Singapore. In this pivotal role, you will bridge the gap between complex consumer data and actionable business strategies for our high-profile clients.
As a key member of our qualitative practice, you won't just report on what consumers are saying; you will uncover the 'why' behind their decisions. You will lead projects from inception to final presentation, utilizing innovative qualitative methodologies to drive product development, branding, and market positioning. If you thrive in a fast-paced environment and have a knack for translating human insights into business impact, we want to hear from you.
Tanggung Jawab
- Design and execute comprehensive qualitative research projects, including focus groups, in-depth interviews (IDIs), and ethnographic studies.
- Translate complex consumer data into clear, strategic narratives that guide client decision-making.
- Manage end-to-end project timelines, ensuring high-quality deliverables within budget and scope.
- Facilitate client workshops and presentations to communicate insights effectively to key stakeholders.
- Collaborate with cross-functional teams, including quantitative researchers and data scientists, to provide holistic market analysis.
- Mentor junior team members and contribute to the evolution of internal qualitative methodologies.
- Identify new business opportunities by proactively understanding client challenges and proposing bespoke research solutions.
Kualifikasi
- Bachelor’s or Master’s degree in Marketing, Psychology, Sociology, or a related field.
- 5+ years of experience in qualitative research, preferably within a market research agency or consultancy.
- Proven track record of moderating focus groups and conducting in-depth interviews.
- Deep understanding of qualitative research techniques, including projective techniques and digital ethnography.
- Excellent verbal and written communication skills in English; ability to synthesize complex ideas into concise presentations.
- Strong project management skills with the ability to handle multiple priorities simultaneously.
- Proficiency in data analysis software and presentation tools (PowerPoint, Excel).
- Deep cultural awareness of the Southeast Asian market is highly preferred.