Deskripsi Pekerjaan
Are you a passionate marketing professional looking to take your career to the next level with a market-leading FMCG company? PT Aroma Prima Livindo is currently seeking a highly motivated Senior Brand Executive to join our dynamic team in Tangerang.
As a Senior Brand Executive, you will be at the forefront of our brand strategy, playing a pivotal role in managing our portfolio of 'Top Brand' products. You will work closely with cross-functional teams to execute high-impact campaigns, analyze market trends, and ensure our brands maintain their competitive edge in a fast-paced environment. This is an exceptional opportunity to leave your mark on industry-leading products while growing within a company that values innovation, creativity, and professional development.
If you are a strategic thinker with a sharp eye for consumer insights and a proven track record in brand management, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive brand marketing strategies to drive market share and brand equity.
- Manage the end-to-end product lifecycle, from concept development and positioning to launch and ongoing maintenance.
- Analyze market performance, consumer behavior, and competitor activities to identify growth opportunities.
- Collaborate with creative agencies, sales teams, and trade marketing to ensure consistent brand messaging across all channels.
- Monitor and manage brand budgets, ensuring cost-effectiveness and ROI-driven marketing activities.
- Coordinate with internal R&D and supply chain teams to ensure product availability and quality standards.
- Prepare regular performance reports and dashboards for senior management regarding brand health and sales KPIs.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in brand management or trade marketing, preferably within the FMCG or retail industry.
- Strong analytical skills with the ability to interpret market data and consumer insights.
- Creative mindset with the ability to manage advertising campaigns and digital marketing initiatives.
- Excellent communication, interpersonal, and leadership skills.
- Proficiency in English and Indonesian, both written and verbal.
- Highly organized, detail-oriented, and able to work under pressure in a fast-paced environment.