Senior Brand Manager

CV Bintang Fajar Abadi is a leading company in the personal care industry, committed to delivering high-quality products that enhance everyday life. We are currently seeking a dynamic and experienced Senior Brand Manager to join our marketing team in Jakarta Barat.

In this pivotal role, you will lead brand marketing strategies and drive sales growth for our personal care portfolio. You will be responsible for managing key opinion leaders (KOLs), overseeing social media initiatives, executing digital advertising campaigns, and optimizing e-commerce channels to maximize brand presence and revenue.

As a Senior Brand Manager, you will collaborate closely with cross-functional teams to develop innovative marketing plans, analyze market trends, and ensure our brands remain competitive. This is an excellent opportunity for a passionate marketing leader to make a significant impact and grow with a reputable organization.

Key Responsibilities:

• Develop and execute comprehensive brand strategies to achieve business objectives and market share growth.
• Lead KOL management and influencer partnerships to amplify brand awareness and credibility.
• Oversee social media content and campaigns across platforms to engage target audiences.
• Plan and manage digital advertising budgets and performance (Google Ads, social ads, etc.).
• Drive e-commerce sales through platform optimization, promotions, and marketplace management.
• Analyze consumer insights and market data to inform product development and positioning.
• Monitor competitor activities and adjust strategies to maintain competitive advantage.
• Mentor and guide junior marketing team members.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• Minimum 5 years of experience in brand management, preferably in personal care or FMCG.
• Proven track record in developing successful marketing campaigns and driving brand growth.
• Strong knowledge of digital marketing, social media, and e-commerce platforms.
• Excellent leadership, communication, and project management skills.
• Ability to analyze data and translate insights into actionable strategies.
• Fluent in English and Bahasa Indonesia.
• Creative thinker with a results-oriented mindset.

If you are ready to take on a challenging and rewarding role, we want to hear from you. Join CV Bintang Fajar Abadi and be part of a team that values innovation, quality, and growth.