Deskripsi Pekerjaan
PT. DRW Corpora Indonesia is seeking a visionary and strategic Senior Brand & Marketing Manager to lead our marketing initiatives. In this pivotal role, you will be responsible for crafting and executing comprehensive brand strategies that resonate with our target audience and drive business growth. We are looking for a professional who possesses a deep understanding of holistic brand marketing and can translate corporate goals into compelling marketing narratives.
As the Senior Brand & Marketing Manager, you will oversee the complete marketing lifecycle, from strategic planning and concept development to final execution. You will lead a creative team to ensure consistent messaging across all channels, including digital platforms and traditional media. If you are a results-oriented leader with a passion for building strong brands and a track record of success in the Indonesian market, we invite you to apply for this exciting opportunity.
Tanggung Jawab
- Develop and implement a cohesive brand strategy that aligns with the company's vision and long-term goals.
- Lead, mentor, and manage the marketing team to foster a creative, high-performing, and collaborative work environment.
- Oversee the planning and execution of multi-channel marketing campaigns to maximize market reach.
- Analyze market trends, consumer behavior, and competitor activities to identify new business opportunities.
- Manage the annual marketing budget to ensure cost-effective operations and optimal return on investment (ROI).
- Collaborate closely with cross-functional teams, including sales, product development, and design, to ensure successful product launches.
- Monitor and report on key performance indicators (KPIs) and campaign analytics to stakeholders.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of experience in brand management and marketing leadership roles within the Indonesian market.
- Proven track record of developing and executing successful marketing campaigns that drive engagement and sales.
- Strong leadership skills with the ability to inspire and manage a diverse team effectively.
- Excellent communication and presentation skills in both English and Bahasa Indonesia.
- Demonstrated ability to analyze data and make strategic, data-driven decisions.
- Proficiency in digital marketing tools, CRM software, and analytics platforms.