Deskripsi Pekerjaan
Ruangguru is seeking a dynamic and strategic Senior Brand Marketing Strategy Associate to join our growing team. In this pivotal role, you will be responsible for developing and executing high-impact marketing campaigns designed to drive participant acquisition, maximize engagement, and elevate brand awareness across the region. You will play a key role in planning and executing regional events that resonate with our diverse audience, ensuring our educational mission reaches millions of students and parents.
As a Senior Associate, you will collaborate closely with cross-functional teams, including product, sales, and creative departments, to align marketing initiatives with broader business objectives. You will leverage data-driven insights to optimize campaign performance and identify new growth opportunities. We are looking for a creative thinker who is passionate about the EdTech space and has a proven track record of turning strategic plans into tangible results. If you are ready to make a significant impact in the digital education landscape, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to drive participant acquisition and retention.
- Plan, coordinate, and oversee the execution of regional events and field marketing activities.
- Collaborate with creative teams to produce compelling content and visual assets that align with brand guidelines.
- Analyze campaign performance data to derive actionable insights and optimize marketing ROI.
- Manage relationships with external partners, agencies, and vendors to ensure seamless campaign delivery.
- Conduct market research to identify trends, competitor activities, and opportunities for brand differentiation.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 3-5 years of experience in brand marketing, digital marketing, or strategy roles.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent project management skills with a proven ability to handle multiple priorities in a fast-paced environment.
- Proficiency in digital marketing tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot).
- Strong communication and interpersonal skills, with a knack for storytelling and audience engagement.