Deskripsi Pekerjaan
Are you ready to make a significant impact in the rapidly evolving Beauty & Health industry? PT Nutrione Indonesia Jaya, a dynamic leader in wellness and beauty commerce, is seeking an innovative and results-driven Senior Digital Marketing professional to join our team in Jakarta Selatan. If you want to grow, challenge yourself, and build the future of beauty commerce, learning from the best team in the industry, we want to meet you.
This is not just another marketing role. As a Senior Digital Marketing expert, you will be the architect of our digital future. You will develop and execute a holistic digital strategy that drives brand awareness, customer engagement, and sales across multiple channels. You will oversee our SEO/SEM efforts, manage our presence on key e-commerce platforms like Shopee and Tokopedia, lead creative social media campaigns on Instagram and TikTok, and leverage data analytics to continuously refine our approach for maximum ROI.
You will lead a talented team of digital marketers, fostering a culture of creativity, experimentation, and excellence. You will work closely with the brand, content, and product teams to ensure a seamless and compelling customer journey. Your insights will directly influence business strategy, making this a truly impactful role for a seasoned professional who thrives on ownership and results.
At PT Nutrione Indonesia Jaya, we are passionate about empowering individuals to look and feel their best. We are committed to innovation, quality, and building a brand that resonates deeply with consumers. We offer a vibrant, fast-paced work environment, a competitive compensation package, and ample opportunities for professional growth and development.
Why Join Us?
- Lead the digital strategy for a market-leading beauty and health portfolio.
- Work alongside passionate industry leaders and a supportive team.
- Shape the future of beauty commerce in one of Southeast Asia's most dynamic markets.
- Attractive salary package with performance-based bonuses.
If you are a strategic thinker with a deep understanding of the digital landscape and a proven track record in the beauty or health industry, we want to hear from you. Take the leap and accelerate your career with PT Nutrione Indonesia Jaya. Apply now!
Tanggung Jawab
- Develop, implement, and manage comprehensive digital marketing strategies to achieve brand awareness, customer acquisition, and revenue targets for the beauty and health portfolio.
- Lead, mentor, and inspire a team of digital marketing specialists, setting clear goals and fostering professional development.
- Own the performance marketing roadmap, including SEO, SEM (Google Ads, Facebook Ads), programmatic display, and influencer marketing.
- Manage and optimize brand presence across major e-commerce platforms (Shopee, Tokopedia, Lazada) to maximize sales and profitability.
- Analyze campaign performance data (CPA, ROAS, LTV, CAC) and generate actionable insights and weekly/monthly reports for senior management.
- Collaborate with the content and creative teams to produce high-quality, platform-optimized assets that drive engagement and conversion.
- Stay ahead of digital trends, algorithm changes, and emerging technologies to ensure the brand maintains a competitive edge.
- Manage the digital marketing budget, ensuring optimal allocation and cost efficiency across all channels.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. MBA or Master's degree is a plus.
- Minimum of 4 years of progressive experience in digital marketing, with at least 2 years in a managerial or leadership role.
- Proven experience in the Beauty, Health, or FMCG industry is mandatory.
- Expert-level proficiency in digital marketing tools and platforms (Google Ads, Meta Business Suite, Google Analytics 4, SEMrush, Ahrefs, CRM platforms like HubSpot or Salesforce).
- Deep understanding of e-commerce marketplace dynamics (Shopee, Tokopedia) and experience managing campaigns on these platforms.
- Strong analytical mindset with the ability to interpret complex data sets and translate them into clear, actionable strategies.
- Exceptional leadership, communication, and presentation skills in both English and Bahasa Indonesia.
- Highly creative, results-oriented, with a strong attention to detail and the ability to manage multiple projects simultaneously.