Deskripsi Pekerjaan
We are seeking a highly motivated and data-driven Senior Digital Marketing Specialist to join our growing team in Kalideres, Jakarta. In this pivotal role, you will be responsible for crafting and executing comprehensive digital marketing strategies to amplify our brand presence and drive measurable growth. If you are an expert in navigating the complex landscape of digital advertising, content strategy, and performance analytics, we want to hear from you.
As a key member of our marketing department, you will bridge the gap between creative storytelling and analytical precision. You will manage end-to-end campaigns, optimize conversion funnels, and leverage multi-channel insights to ensure our ROI remains competitive. We value professionals who are proactive, adaptable, and deeply passionate about staying ahead of digital industry trends.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital marketing campaigns across SEM, social media, and programmatic channels.
- Analyze performance metrics using Google Analytics and other BI tools to provide actionable insights for continuous optimization.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
- Manage marketing budgets, ensuring efficient allocation and maximum ROI on all advertising spend.
- Oversee SEO strategies to improve organic search visibility and website authority.
- Create and maintain high-conversion landing pages and A/B testing frameworks.
- Stay updated with the latest digital marketing trends and algorithm changes to ensure the company maintains a competitive edge.
Kualifikasi
- Bachelor’s degree in Digital Marketing, Communications, Business, or a related field.
- 3-4 years of proven professional experience in a digital marketing role with a track record of growth.
- In-depth knowledge of Google Ads, Meta Business Suite, and SEO best practices.
- Strong analytical mindset with the ability to interpret data and translate it into clear reports.
- Excellent verbal and written communication skills in both Indonesian and English.
- Experience in content strategy development and project management tools (e.g., Asana, Trello).
- Ability to work independently and collaboratively in a fast-paced environment.