Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for growth and conversion? Anugrah Inti Makmur Indonesia is looking for a seasoned Senior Digital Marketing Specialist to lead our online presence and drive scalable revenue growth. In this role, you will be the architect of our digital strategy, managing multi-channel campaigns with a laser focus on Return on Ad Spend (ROAS) and customer acquisition.
You will work closely with our leadership team to translate business goals into high-impact digital initiatives. We are looking for someone who doesn't just manage budgets, but understands the intricate relationship between data analytics, creative performance, and sales funnel optimization. If you thrive in a fast-paced environment and have a proven track record of scaling digital advertising, we want to hear from you.
Tanggung Jawab
- Develop, implement, and manage end-to-end digital marketing campaigns across platforms including Meta Ads, Google Ads, and TikTok Ads.
- Optimize campaign performance daily to ensure maximum ROAS and adherence to marketing budgets.
- Conduct deep-dive data analysis to track key performance indicators (KPIs) and report on growth metrics to stakeholders.
- Manage A/B testing for creatives, landing pages, and audience targeting to improve conversion rates.
- Collaborate with the creative team to produce high-performing ad content that aligns with brand identity.
- Stay ahead of industry trends and algorithm updates to maintain a competitive advantage in the market.
- Develop and nurture remarketing strategies to improve customer retention and lifetime value.
Kualifikasi
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Minimum 3-5 years of hands-on experience in digital marketing, specifically in paid performance advertising.
- Expertise in utilizing marketing analytics tools (e.g., Google Analytics, Meta Business Suite).
- Strong proficiency in managing ad budgets and delivering consistent ROI/ROAS growth.
- Excellent analytical skills with the ability to interpret complex data sets into actionable strategies.
- Creative thinker with a strong grasp of consumer psychology and digital trends.
- Excellent communication and project management skills, with the ability to lead initiatives independently.