Deskripsi Pekerjaan
Are you a visionary creative with a strategic mindset? Our company is seeking a highly skilled Senior Graphic Designer & Brand Manager to lead the visual identity and marketing strategy for our growing brand. In this dual-role capacity, you will act as the guardian of our brand image, translating complex business objectives into compelling visual narratives that drive customer engagement and market growth.
You will collaborate closely with cross-functional teams to ensure that every creative assetâfrom digital campaigns to printed materialsâaligns with our core mission. We are looking for someone who doesn't just create "pretty designs," but understands how design influences consumer behavior and contributes to the bottom line. If you are a proactive problem solver with a passion for brand storytelling, we want to meet you.
Tanggung Jawab
- Develop and execute comprehensive brand strategies to elevate market presence.
- Design high-impact visual assets for multi-channel marketing campaigns including social media, web, and print.
- Lead creative brainstorming sessions to align design work with business objectives.
- Maintain brand consistency across all touchpoints, ensuring visual guidelines are strictly followed.
- Manage the end-to-end creative production process from concept to final execution.
- Analyze campaign performance metrics to refine and optimize future design strategies.
- Mentor junior creative staff and provide constructive feedback on design projects.
Kualifikasi
- Bachelorâs degree in Graphic Design, Visual Communication, Marketing, or a related field.
- Minimum 4-5 years of experience in graphic design and branding, preferably within a retail or F&B environment.
- Expert-level proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Proven track record of managing brand identity and developing marketing collateral that delivers measurable results.
- Strong understanding of typography, color theory, and current design trends.
- Excellent communication skills with the ability to articulate design decisions to stakeholders.
- Ability to work under pressure and meet deadlines in a fast-paced environment.