Deskripsi Pekerjaan
We are seeking a dynamic Senior KOL Specialist to lead our influencer marketing initiatives and drive brand awareness. In this strategic role, you will identify, engage, and collaborate with key opinion leaders to amplify our brand message across digital platforms. You'll develop comprehensive KOL campaigns, negotiate partnerships, and track performance metrics to ensure measurable ROI. The ideal candidate possesses a deep understanding of social media trends, exceptional relationship-building skills, and a proven track record of executing successful influencer collaborations. Join our innovative marketing team and shape the future of brand engagement in Indonesia's competitive digital landscape.
Tanggung Jawab
- Identify and onboard high-impact KOLs across relevant industries and platforms
- Develop and execute end-to-end influencer marketing campaigns aligned with brand objectives
- Manage KOL relationships through negotiation, contract finalization, and ongoing collaboration
- Analyze campaign performance metrics and provide actionable insights for optimization
- Coordinate with creative teams to ensure campaign content quality and brand consistency
- Stay updated on emerging social media trends and KOL landscape changes
- Monitor competitor strategies and benchmark industry best practices
Kualifikasi
- Bachelor's degree in Marketing, Communications, or related field
- Minimum 5 years of experience in KOL/influencer marketing
- Proven portfolio of successful influencer campaigns with measurable results
- Strong negotiation and contract management skills
- Expertise in social media platforms (Instagram, TikTok, YouTube, etc.)
- Excellent analytical abilities with data-driven decision making
- Exceptional communication and interpersonal skills
- Fluency in Bahasa Indonesia and English