Deskripsi Pekerjaan
Are you a strategic thinker with a passion for driving brand impact? We are seeking a dynamic Senior Marketing Activation Manager to join our team in Depok. In this pivotal role, you will be the architect of our regional marketing initiatives, turning high-level brand goals into tangible, ground-level results. You will lead the charge in planning, executing, and optimizing activation campaigns that capture market attention, boost foot traffic, and accelerate lead generation.
The ideal candidate is data-driven, creative, and highly organized, capable of managing complex projects from conception to completion. You will act as the bridge between brand strategy and customer engagement, ensuring that every activation resonates with our target audience and delivers measurable ROI. If you have a proven track record in marketing activation and a desire to make a significant impact on our growth trajectory, we invite you to apply.
Tanggung Jawab
- Develop and execute comprehensive regional marketing activation plans to achieve brand awareness and lead generation targets.
- Manage the end-to-end lifecycle of marketing campaigns, including budgeting, vendor coordination, and on-ground execution.
- Collaborate with cross-functional teams to align activation efforts with national brand strategy and local market needs.
- Monitor and analyze campaign performance metrics (KPIs) to provide actionable insights and optimize future initiatives.
- Identify and nurture strategic partnerships to expand brand reach and visibility within the local market.
- Oversee event management and promotional activities, ensuring consistent brand voice and high-quality customer experience.
- Prepare regular performance reports and post-campaign analysis for senior leadership.
Kualifikasi
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 5-7 years of experience in marketing activation, brand management, or trade marketing.
- Strong understanding of the Indonesian consumer landscape, specifically in the Depok/Jawa Barat area.
- Exceptional project management skills with the ability to handle multiple priorities under tight deadlines.
- Proficiency in data analysis tools and marketing performance tracking.
- Excellent communication and stakeholder management skills in both Bahasa Indonesia and English.
- Strong leadership abilities and a proactive, results-oriented mindset.