Deskripsi Pekerjaan
Are you a passionate marketing professional with a deep understanding of the baby and maternity industry? B&G Baby & Maternity Distribution is seeking a high-impact Senior Marketing Executive to join our dynamic team in Jakarta. In this role, you will be the driving force behind our B2B and B2C marketing initiatives, ensuring our premium products reach the right audiences effectively.
You will be responsible for executing end-to-end marketing campaigns that elevate brand awareness, accelerate our e-commerce growth, and strengthen our strategic retail partnerships. The ideal candidate is a data-driven marketer who thrives in a fast-paced environment and possesses the creativity to build engaging brand experiences that resonate with modern parents.
Tanggung Jawab
- Develop and execute comprehensive B2B and B2C marketing strategies to drive brand visibility.
- Manage end-to-end e-commerce marketing operations to increase online traffic and conversion rates.
- Coordinate with retail partners to develop in-store promotional activities and trade marketing assets.
- Analyze campaign performance data and provide actionable insights for continuous optimization.
- Collaborate with cross-functional teams to align marketing efforts with sales targets and product launches.
- Oversee social media content calendars and digital advertising budgets to maximize ROI.
- Monitor market trends and competitor activities to maintain our competitive edge in the maternity sector.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum 3-5 years of experience in a marketing role, preferably within the FMCG, baby, or retail industry.
- Proven track record in managing e-commerce platforms and performance marketing campaigns.
- Strong understanding of digital marketing tools (Google Analytics, Meta Ads, SEO/SEM fundamentals).
- Excellent communication and interpersonal skills, with the ability to manage stakeholder relationships.
- Proficiency in both English and Bahasa Indonesia.
- Strategic thinker with a hands-on approach to problem-solving and project management.