Deskripsi Pekerjaan
WITA Tour is a premier travel company in Indonesia, dedicated to creating exceptional and memorable travel experiences for our clients. We are seeking a visionary and results-driven Senior Marketing Manager to lead our marketing department in the heart of Jakarta Pusat, Jakarta Raya. This is a unique opportunity to shape the brand strategy and drive significant growth in the dynamic and competitive travel and tourism landscape.
As the Senior Marketing Manager, you will be at the forefront of our brand's evolution. Your core mission will be to architect and execute comprehensive, integrated marketing strategies that significantly enhance brand visibility, attract new customer segments, and foster deep brand loyalty. You will oversee all facets of marketing operations, from high-impact digital campaigns (SEO, SEM, Social Media) to strategic traditional media and public relations, ensuring a unified and compelling brand voice across every single customer touchpoint. You will be the steward of the WITA Tour brand identity.
In this pivotal leadership role, you will directly manage, mentor, and inspire a talented team of marketing professionals, fostering a data-driven culture of creativity, innovation, and high performance. You will be responsible for setting departmental goals, managing the marketing budget with a strong focus on ROI, and utilizing advanced analytics to track performance and optimize campaign effectiveness. By collaborating closely with sales, product development, and operations teams, you will integrate marketing seamlessly into the core business strategy, ensuring that every initiative supports our mission of delivering world-class travel experiences that inspire and delight our customers.
We are looking for a strategic, results-oriented leader who possesses a deep passion for travel and a proven track record of generating significant business outcomes. If you are ready to take the helm of a vibrant marketing department, mentor a top-tier team, and propel WITA Tour to new heights of success in the Indonesian travel market, we strongly encourage you to apply today. Embark on a rewarding career journey with a company that values innovation, excellence, and the transformative power of travel.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies to achieve business objectives and brand growth targets.
- Lead, mentor, and manage the marketing team, fostering a culture of creativity, collaboration, and high performance.
- Plan and oversee multi-channel marketing campaigns including digital, social media, email, print, and events.
- Analyze market trends, consumer behavior, and competitor activity to identify growth opportunities and optimize campaign performance.
- Manage the marketing budget, ensuring effective allocation of resources and maximizing return on investment (ROI).
- Collaborate closely with cross-functional teams (Sales, Product Development, Operations) to align marketing initiatives with overall company strategy.
- Monitor, report, and present key marketing KPIs and insights to senior leadership, driving data-informed decision making.
- Build and maintain strategic partnerships with media outlets, influencers, and key stakeholders in the travel industry.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, or a related field. MBA is preferred.
- Minimum of 6 years of progressive experience in marketing management, with at least 3 years in a senior leadership role.
- Proven track record in the travel, tourism, or hospitality industry is highly desirable.
- Demonstrated success in developing and executing impactful brand and demand generation strategies.
- Exceptional leadership, communication, and interpersonal skills with the ability to inspire a team.
- Strong analytical mindset with proficiency in data analysis, marketing automation tools, and CRM systems.
- Deep expertise in digital marketing channels including SEO, SEM, Social Media, and Content Marketing.
- Fluency in English and Indonesian is mandatory for this role.