Deskripsi Pekerjaan
Join Dreame Technology as a Senior Marketing Manager for our Air Purifier division and lead the charge in revolutionizing indoor air quality solutions across Indonesia. We're seeking a strategic visionary to drive brand awareness, accelerate market penetration, and establish Dreame as the premier choice in air purification technology. This pivotal role requires a dynamic leader who can translate market insights into compelling campaigns while fostering a high-performing marketing team. You'll spearhead end-to-end marketing initiatives from concept to execution, ensuring our innovative air purifiers resonate with Indonesian consumers. Collaborate with cross-functional teams to align product development with market demands, analyze consumer behavior trends, and optimize marketing ROI through data-driven decision making. If you're passionate about creating healthier living environments through cutting-edge technology and have a proven track record in scaling consumer brands, we invite you to shape the future of clean air in Indonesia.
Tanggung Jawab
- Develop and execute comprehensive marketing strategies for the air purifier product line in Indonesia
- Lead multi-channel marketing campaigns (digital, social, traditional) to drive brand awareness and sales growth
- Manage and mentor a high-performing marketing team, setting performance metrics and fostering professional development
- Conduct market research to identify consumer trends, competitive landscape, and growth opportunities
- Collaborate with R&D and product teams to align marketing initiatives with product innovation roadmaps
- Optimize marketing ROI through data analysis, campaign performance tracking, and continuous improvement
- Establish and maintain strong relationships with key stakeholders, distributors, and retail partners
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
- Minimum 8+ years of marketing experience with 3+ years in managerial roles
- Proven track record in developing and executing successful campaigns for consumer electronics or home appliances
- Strong leadership skills with experience managing cross-functional teams and driving performance
- Expertise in digital marketing channels, SEO/SEM, social media advertising, and content marketing
- Fluency in Bahasa Indonesia and English (verbal/written)
- Advanced analytical skills with proficiency in marketing analytics tools (Google Analytics, CRM systems)
- Strategic thinker with ability to translate market insights into actionable marketing plans