Deskripsi Pekerjaan
Are you a seasoned marketing professional with a passion for driving growth through integrated strategies? Bintang Kencana Anugrah is seeking a highly skilled Senior Marketing Specialist to join our dynamic team in Surabaya. In this role, you will lead the charge in bridging the gap between traditional offline marketing and modern digital initiatives to maximize brand presence and drive measurable business outcomes.
The successful candidate will be a creative thinker with deep analytical skills, capable of managing end-to-end campaigns from concept to execution. You will work closely with leadership to develop comprehensive marketing plans that resonate with our target audience, improve conversion rates, and strengthen our market position in the region.
Tanggung Jawab
- Develop and execute multi-channel marketing strategies covering both digital (SEM, SEO, Social Media) and traditional offline channels.
- Manage end-to-end campaign lifecycles, ensuring alignment with overall business goals and budget constraints.
- Analyze market trends and competitor activity to identify new growth opportunities for Bintang Kencana Anugrah.
- Monitor and report on campaign performance, utilizing data-driven insights to optimize ROI.
- Coordinate with creative, sales, and operations teams to ensure consistent brand messaging across all touchpoints.
- Manage relationships with external partners, agencies, and vendors for event or media execution.
- Drive customer acquisition through optimized lead generation strategies and improved brand engagement.
Kualifikasi
- Bachelor's degree in Marketing, Business Administration, Communication, or a related field.
- Minimum of 4-6 years of experience in an integrated marketing role, with proven success in both online and offline campaigns.
- Strong proficiency in digital marketing tools (Google Analytics, Meta Ads Manager, CRM software).
- Excellent communication and leadership skills, with the ability to manage diverse marketing projects simultaneously.
- Deep understanding of the local market dynamics in Surabaya and surrounding regions.
- Creative mindset with a strong analytical ability to interpret data and adjust tactics accordingly.
- Ability to work under pressure and thrive in a fast-paced, results-oriented environment.