Deskripsi Pekerjaan
Join our dynamic team as a Senior Officer - Campaign Platform and Optimization Analyst, where you'll be instrumental in driving marketing excellence through cutting-edge campaign delivery platforms. This pivotal role requires you to expertly manage the setup, configuration, and maintenance of sophisticated campaign systems that power our global marketing and engagement initiatives. Your analytical prowess will ensure seamless platform operations while identifying optimization opportunities to maximize campaign performance and ROI.
We're seeking a tech-savvy professional who thrives at the intersection of marketing technology and data-driven decision making. In this position, you'll collaborate with cross-functional teams to implement platform enhancements, troubleshoot technical challenges, and develop robust reporting frameworks. The ideal candidate will leverage their deep understanding of campaign ecosystems to deliver measurable results and elevate our marketing capabilities to new heights.
Tanggung Jawab
- Oversee end-to-end setup, configuration, and maintenance of campaign delivery platforms for marketing and engagement programs
- Monitor and optimize campaign performance metrics to ensure maximum effectiveness and ROI
- Collaborate with marketing teams to implement platform enhancements and feature integrations
- Develop and maintain comprehensive documentation of platform configurations and processes
- Analyze campaign data to identify optimization opportunities and performance trends
- Coordinate with technical teams to resolve platform-related issues and implement solutions
- Stay current with emerging marketing technologies and platform best practices
Kualifikasi
- Bachelor's degree in Computer Science, Information Technology, Marketing, or related field
- Minimum 5 years of experience in campaign management, platform administration, or marketing technology roles
- Proficiency in campaign delivery platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud)
- Strong analytical skills with experience in data interpretation and performance reporting
- Experience with A/B testing methodologies and campaign optimization techniques
- Excellent problem-solving abilities with attention to technical detail
- Strong communication skills with ability to collaborate across technical and non-technical teams