Deskripsi Pekerjaan
PT Rama Digital Teknologi Nusantara is a pioneering force in Indonesia's digital technology landscape. We are currently seeking a results-driven Senior Performance Marketing professional to join our rapidly expanding team in Jakarta Selatan.
As the Senior Performance Marketing lead, you will be entrusted with the full lifecycle of our digital advertising strategy. Your mission is to design, execute, and meticulously optimize multi-channel paid media campaigns that dramatically increase traffic, generate high-quality leads, and drive conversions. You will work with a substantial budget across Google Ads, Meta (Facebook & Instagram), TikTok, and other emerging platforms.
Your days will be spent diving deep into campaign analytics to uncover actionable insights. You will champion data-driven decision-making, leveraging advanced techniques in A/B testing, audience segmentation, and bidding optimization to maximize ROAS. You will have direct access to premium marketing analytics suites, including Google Analytics 4, Looker Studio, and advanced attribution platforms, enabling you to build custom dashboards and deep-dive reports that inform every dollar spent. You will also have the opportunity to mentor junior team members, helping to elevate the overall marketing IQ of the organization.
Collaboration is key; you will work closely with our creative, product, and sales teams to ensure a cohesive brand message and seamless user experience from click to conversion.
We offer a fast-paced, innovative environment where your ideas are valued and your impact is directly visible on the company's bottom line. If you are a strategic thinker passionate about the digital marketing ecosystem and ready to take your career to the next level, we want to hear from you.
Let's build something extraordinary together.
Tanggung Jawab
- Develop, execute, and optimize multi-channel digital advertising campaigns (Google Ads, Meta, TikTok, LinkedIn) to drive traffic, leads, and sales.
- Analyze campaign performance data to identify trends, uncover insights, and make data-backed optimization decisions to maximize ROAS and minimize CPA.
- Manage and allocate significant monthly advertising budgets across various channels and campaigns, ensuring efficient spend.
- Conduct rigorous A/B testing on ad creatives, copy, landing pages, and audience segments to continuously improve conversion rates.
- Collaborate with the creative team to develop compelling ad copy, visuals, and video content tailored to specific audience segments.
- Utilize advanced tracking and attribution models (UTMs, GA4, server-side tagging, MMPs) to accurately measure campaign effectiveness.
- Provide comprehensive performance reports and actionable strategic recommendations to senior management and stakeholders.
- Stay at the forefront of industry trends, platform updates (Google Ads, Meta, TikTok), and best practices in performance marketing.
Kualifikasi
- Minimum 4+ years of hands-on experience in performance marketing, digital advertising, or paid media acquisition.
- Proven track record of managing and scaling successful campaigns on Google Ads and Meta Ads (Facebook/Instagram). Experience with TikTok Ads is highly desirable.
- Expert-level proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio (or similar data visualization tools).
- Strong analytical and quantitative skills with the ability to derive actionable insights from complex datasets (Excel/Sheets proficiency required, SQL is a plus).
- Excellent understanding of marketing funnels, conversion rate optimization (CRO), and customer journey mapping.
- Experience with A/B testing tools and methodologies (e.g., Google Optimize, VWO, or platform-native experiments).
- Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
- Bachelor's degree in Marketing, Business, Statistics, or a related field. Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued.