Deskripsi Pekerjaan
Are you a data-driven marketer with a passion for the hospitality and travel industry? BaliSuperHost, the leading vacation rental management company in Bali, is looking for a Senior Performance Marketing Manager to spearhead our digital growth strategy. In this role, you will be responsible for managing high-budget campaigns that drive direct bookings and maximize ROI across multiple digital channels.
We are seeking a strategist who thrives on analytics, A/B testing, and conversion rate optimization. You will work closely with our creative and tech teams to scale our presence in a competitive global market. If you are a results-oriented professional ready to take our performance marketing efforts to the next level in one of the world's most vibrant travel destinations, we want to hear from you.
Tanggung Jawab
- Develop, execute, and scale high-performing paid media campaigns across Google Ads, Meta (Facebook/Instagram), and travel-specific platforms.
- Analyze performance data to identify trends, optimize spend, and maximize ROAS and direct bookings.
- Lead end-to-end campaign management, including audience targeting, bidding strategies, and ad copy experimentation.
- Collaborate with the creative team to design high-converting visual assets and landing pages.
- Manage marketing budgets across multiple channels and provide detailed monthly reporting on KPIs.
- Implement and monitor tracking pixels, conversion APIs, and advanced attribution modeling.
- Conduct continuous A/B testing to refine messaging and user experience across the booking funnel.
Kualifikasi
- Minimum of 5 years of experience in Performance Marketing or Growth Marketing, ideally within the hospitality or e-commerce sector.
- Strong proficiency in Google Ads (Search, Display, Performance Max) and Meta Ads Manager.
- Advanced analytical skills with expertise in Google Analytics 4, Tag Manager, and Looker Studio.
- Deep understanding of the full-funnel marketing approach and conversion rate optimization (CRO) principles.
- Experience managing significant monthly ad spends with a focus on profitability.
- Proven ability to translate complex data into actionable business insights.
- Excellent communication skills with proficiency in English.
- A proactive, problem-solving mindset with the ability to manage multiple projects simultaneously.