Deskripsi Pekerjaan
NMW Skincare is a leading name in the Indonesian beauty and aesthetic industry, dedicated to providing high-quality skincare solutions. We are currently looking for a creative, strategic, and data-driven Senior Social Media & Content Specialist to elevate our digital presence. This role is perfect for a storyteller who thrives in the fast-paced world of beauty trends and community engagement.
As a Senior Specialist, you will be the creative force behind our social media platforms, transforming medical skincare expertise into engaging, viral, and educational content. You will work at the intersection of marketing strategy and creative production, ensuring that NMW Skincare remains the top-of-mind choice for aesthetic treatments and products in Jakarta and beyond.
The ideal candidate possesses a deep understanding of the Indonesian digital landscape, specifically within the skincare and FMCG sectors. You should be comfortable leading content directions, analyzing performance metrics, and staying ahead of the ever-changing social media algorithms to drive brand loyalty and conversion.
Tanggung Jawab
- Develop and execute a comprehensive social media strategy across TikTok, Instagram, and YouTube to drive brand awareness and growth.
- Lead the end-to-end content creation process, from conceptualization and scriptwriting to overseeing production and editing.
- Analyze social media KPIs and monthly performance reports to optimize content strategy and improve engagement rates.
- Identify and capitalize on emerging beauty trends, ensuring the brand remains relevant and proactive.
- Collaborate with the medical and marketing teams to ensure all content is accurate, educational, and aligns with brand guidelines.
- Manage the social media editorial calendar and ensure consistent posting schedules across all channels.
- Oversee community management and foster meaningful interactions with our followers to build a loyal brand community.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, Creative Media, or a related field.
- Minimum of 3-5 years of professional experience in social media management, preferably in the beauty or lifestyle industry.
- Proven portfolio of high-performing content (videos, campaigns, or copywriting) for the Indonesian market.
- Expertise in using TikTok and Instagram native tools, as well as third-party analytics and scheduling software.
- Excellent creative writing and storytelling skills in both Indonesian and English.
- Strong aesthetic sense and an eye for photography/videography trends.
- Self-motivated with the ability to manage multiple projects in a fast-paced, deadline-driven environment.