Deskripsi Pekerjaan
Join Klinik Utama Mata Mayestik's dynamic marketing team as a Senior Staff Marketing professional and drive our vision of becoming Jakarta's leading eye care provider. We're seeking an innovative strategist to elevate our brand presence and expand patient outreach through data-driven campaigns. This senior role offers the opportunity to shape our marketing initiatives in Indonesia's competitive healthcare sector while working alongside top ophthalmologists and medical professionals.
As a key leader in our marketing department, you'll develop comprehensive strategies to promote our specialized eye services, from routine check-ups to advanced surgical procedures. The ideal candidate will combine creative vision with analytical precision to maximize patient acquisition and retention. We offer a collaborative environment where your expertise will directly impact our growth and community health outcomes.
Tanggung Jawab
- Develop and execute multi-channel marketing strategies to promote eye clinic services
- Conduct market research and competitor analysis to identify growth opportunities
- Lead digital marketing campaigns including SEO, SEM, and social media initiatives
- Manage promotional events and community outreach programs
- Analyze campaign performance metrics and optimize marketing ROI
- Collaborate with medical teams to create patient education content
- Oversee budget allocation and vendor management for marketing activities
Kualifikasi
- Bachelor's degree in Marketing, Business, or Healthcare Management (Master's preferred)
- 5+ years of progressive marketing experience with 2+ years in senior roles
- Proven track record in healthcare or medical services marketing
- Expertise in digital marketing tools and analytics platforms
- Strong project management skills with ability to lead cross-functional teams
- Excellent communication and stakeholder management abilities
- Knowledge of Indonesian healthcare regulations and patient privacy standards