Deskripsi Pekerjaan
Join PT Dapur Sehat Indonesia as our Senior TikTok Content Strategist and revolutionize our F&B brand's digital presence! We're seeking a visionary leader to craft compelling TikTok strategies that captivate audiences and drive brand growth. In this dynamic role, you'll develop data-driven content roadmaps, manage cross-functional creative collaborations, and optimize campaigns to maximize engagement and conversions. You'll stay ahead of TikTok's evolving trends, analyze performance metrics, and translate insights into actionable strategies that elevate our brand's voice in the competitive F&B landscape.
As a key member of our marketing team, you'll shape our content ecosystem from ideation to execution, ensuring alignment with brand values while embracing TikTok's unique creative possibilities. This full-time position offers competitive compensation and the opportunity to make a tangible impact on a growing Indonesian food brand. If you're passionate about digital storytelling, have deep TikTok expertise, and thrive in fast-paced environments, we want to hear from you!
Tanggung Jawab
- Develop and execute comprehensive TikTok content strategies aligned with F&B brand goals
- Lead creative brainstorming sessions and manage content production timelines
- Analyze TikTok analytics to optimize content performance and ROI
- Collaborate with marketing, design, and product teams for cohesive campaigns
- Stay current on TikTok trends, algorithm updates, and platform features
- Manage community engagement and brand voice across TikTok channels
- Report on KPIs and present insights to leadership team
Kualifikasi
- 3+ years of TikTok content strategy experience with proven results
- Strong portfolio showcasing successful TikTok campaigns
- Deep understanding of F&B consumer behavior and market trends
- Expertise in TikTok analytics tools and performance metrics
- Experience managing cross-functional creative teams
- Excellent communication and storytelling abilities
- Data-driven mindset with ability to translate insights into strategy