Deskripsi Pekerjaan
Are you passionate about search engine optimization and driving organic growth? Watches Trader, a leading player in the luxury watch and timepiece market, is looking for an experienced and data-driven SEO Specialist to join our dynamic marketing team in Jakarta Selatan.
In this role, you will be the driving force behind our digital visibility. You will be responsible for planning, implementing, and managing our overall SEO strategy. Your primary goal will be to ensure that our website ranks at the top of search engine results pages (SERPs) for high-intent keywords related to luxury watches, watch trading, and accessories.
We are looking for someone who lives and breathes search algorithms, understands user intent, and knows how to turn data into actionable insights. If you have a proven track record of growing organic traffic and improving domain authority, we want you on our team. You will work closely with our content creators, web developers, and marketing managers to ensure that all digital assets are fully optimized for search engines and provide an exceptional user experience. Join us and play a pivotal role in scaling our e-commerce presence and connecting watch enthusiasts with their perfect timepieces.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to increase organic search visibility, traffic, and conversions.
- Conduct in-depth keyword research to identify high-value opportunities and target audience search trends.
- Perform ongoing on-page and off-page optimization, including meta tags, internal linking, and backlink profile management.
- Collaborate with the content team to produce SEO-optimized copy that drives engagement and ranks well.
- Monitor, track, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
- Perform regular technical SEO audits to identify and resolve crawl errors, site speed issues, and mobile usability concerns.
- Stay up-to-date with the latest search engine algorithm changes, industry trends, and best practices to maintain competitive advantage.
Kualifikasi
- Proven work experience as an SEO Specialist, Digital Marketer, or similar role in the e-commerce sector.
- Solid understanding of search engine algorithms, ranking factors, and white-hat SEO practices.
- Experience with industry-standard SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog).
- Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO.
- Strong analytical skills with the ability to interpret data and generate actionable reports.
- Excellent written and verbal communication skills in both English and Bahasa Indonesia.
- Bachelor's degree in Marketing, Information Technology, Communications, or a related field.