Deskripsi Pekerjaan
Are you a data-driven SEO professional with a passion for ranking websites and optimizing organic growth? We are looking for a highly motivated SEO Specialist to join our dynamic team in Surabaya. In this role, you will be the backbone of our digital presence, responsible for crafting and executing strategies that increase visibility, drive traffic, and boost conversions.
As our SEO Specialist, you will work closely with content, technical, and marketing teams to ensure our web properties align with the latest search engine algorithms. We are seeking a tech-savvy individual who combines creative content strategy with technical performance analysis. If you thrive on solving complex SEO challenges and are eager to elevate our search performance to the next level, we want to hear from you.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies, including keyword research, content optimization, and backlink acquisition.
- Monitor, analyze, and report on website performance using tools like Google Analytics, Google Search Console, and Ahrefs/SEMRush.
- Conduct regular technical SEO audits and work with the web development team to resolve crawl errors, site speed issues, and mobile optimization gaps.
- Create high-quality, SEO-optimized content briefs that resonate with our target audience and satisfy search intent.
- Stay up-to-date with the latest search engine algorithm updates and industry best practices.
- Manage on-page and off-page optimization to maintain and improve search rankings.
- Perform competitive analysis to identify new opportunities for growth and market positioning.
Kualifikasi
- Bachelor’s degree (S1) in Informatics Engineering, Computer Science, Information Systems, or a related field.
- Minimum 1-2 years of experience in SEO, digital marketing, or web management.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices (Technical, On-page, Off-page).
- Proficiency with SEO tools such as Ahrefs, SEMRush, Screaming Frog, and Google Search Console.
- Basic understanding of HTML, CSS, and how CMS platforms (WordPress) influence search performance.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Excellent communication skills and the ability to work collaboratively in a team environment.