Deskripsi Pekerjaan
Are you a search engine enthusiast with a passion for driving organic growth? Happy Group Pte Ltd is seeking a results-driven SEO Website Specialist to join our dynamic team in Yogyakarta. In this role, you will be the backbone of our digital presence, tasked with elevating our search engine rankings and significantly increasing qualified leads through strategic search optimization.
We are looking for an analytical mind who understands the intersection of technical SEO, content strategy, and user intent. If you have a proven track record of boosting SERP performance and turning website traffic into tangible business inquiries, we want to hear from you. You will work closely with our marketing department to refine our digital footprint and ensure our brand dominates its niche.
Tanggung Jawab
- Develop and execute comprehensive SEO strategies to improve organic search visibility and SERP rankings.
- Conduct deep-dive keyword research to identify high-value opportunities that align with business goals.
- Optimize on-page elements, including metadata, header tags, and site architecture, to enhance crawlability and user experience.
- Monitor and analyze website performance using tools like Google Analytics, Search Console, and Ahrefs/Semrush.
- Collaborate with the content team to ensure SEO best practices are integrated into all website updates and blog posts.
- Implement link-building strategies to increase domain authority.
- Identify technical bottlenecks and work with developers to resolve indexing or speed issues.
- Track, report, and provide actionable insights on traffic, conversions, and overall lead generation metrics.
Kualifikasi
- Bachelor’s degree in Marketing, Communications, IT, or a related field.
- Minimum 1-2 years of experience in SEO, with a portfolio demonstrating improved SERP rankings.
- Strong understanding of search engine algorithms, ranking factors, and SEO best practices (White Hat).
- Proficiency with SEO software (e.g., Ahrefs, Semrush, Moz, Screaming Frog).
- Basic knowledge of HTML/CSS and website CMS platforms like WordPress.
- Strong analytical skills with the ability to translate data into strategic optimizations.
- Excellent communication skills with the ability to explain complex technical concepts.
- Ability to thrive in a fast-paced environment and meet specific KPI targets regarding lead generation.